Beats Electronics of Dr. Dre, has officially announced its plans to launch a music streaming service in the U.S. on January 21.
Dubbed Beats Music, the $10 per month subscription service will enter an already crowded field. Major brands like Apple AAPL -0.67%, Google GOOG -0.02% and Sony , each offer an on-demand music service, and Internet startup Spotify, despite its small size, attracts 6 million paying listeners worldwide, and several times that with its free ad-supported option. Beats has chosen to forgo the freemium business model altogether. It will offer just a single monthly subscription plan, although there will be a free trial period.
Dubbed Beats Music, the $10 per month subscription service will enter an already crowded field. Major brands like Apple AAPL -0.67%, Google GOOG -0.02% and Sony , each offer an on-demand music service, and Internet startup Spotify, despite its small size, attracts 6 million paying listeners worldwide, and several times that with its free ad-supported option. Beats has chosen to forgo the freemium business model altogether. It will offer just a single monthly subscription plan, although there will be a free trial period.
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